095513 Agricultural Marketing

Details
Institute of Food and Resource Economics
Earliest Possible Year
Duration1 semester
 
Credits7.5 (ECTS)
Course LevelJoint BSc and MSc
 
Examinationevaluation of project report


Aid allowed

Description of Examination: 13-point scale, internal examiner

Dates of Exam:

4 hour written examination (70%)



Description of Examination:
one written project (30%)
 
Organisation of TeachingLectures: 1 course module per week Tutorials: 2 hours per week
 
Block PlacementF2, spring
Thursday 13-15

 
Teaching LanguageEnglish
 
Optional Prerequisites095311 Production Economics
095251 
 
Course Objectives
The objective of the course is to equip students with the theoretical basis and the analytical tools needed to understand and analyse agri-food markets, marketing problems and organisation of the agri-food Industries. The course is based on the economic theory of industrial organisation applied to agricultural input markets, processing and distribution.
 
Course Contents
The structure and organization of the agricultural and food markets are key for policy and business decision. The focus of this course is therefore the economic analysis and industrial economic policy of agricultural markets.Topics examined include:
- oligopoly theory
- spatial competition
- vertical integration and vertical coordination
- product innovation
- consumer behaviour
- marketing management
 
Teaching And Learning Methods
The course is a one-semester introductory course which forms the theoretical and conceptual framework for the analysis of agri-food markets and the development of marketing management of food products.
 
Course Litterature
Church, J. and Ware, R.: "Industrial Organization - A Strategic Approach" McGraw-Hill 2000
 
Course Coordinator
Kostas Karantininis, kok@life.ku.dk, Institute of Food and Resource Economics/Production and Technology Division, Phone: 35332276
 
Study Board
Study Committee NSN
 
Course Scope
lectures42
theoretical exercises28
preparation68
project work60
examination27

225