126151 Horticultural Markets

Detaljer
Inst. for Jordbrugsvidenskab
Tidligst mulig placering
Varighed2 semestre
 
Pointværdi15 (ECTS)
KursustypeKandidatkursus
 
Eksamenmundtlig eksamen


med hjælpemidler

Beskrivelse af eksamen: 13-skala, ekstern censur



Beskrivelse af eksamen:
 
Rammer for undervisning19 January - 1 April 2005
 
Blokplaceringoutside schedule
 
UndervisningssprogEngelsk
 
Anbefalede forudsætninger120700 Horticultural Economics and Management
125191 Horticultural Marketing and Management
 
Kursets målsætning
The main objective is for the students to understand the market. The aim of the course is, thus, to give students an insight into the models and frameworks used in market analyses in order to gain an understanding of the competitive and marketing conditions of horticulture. The aim is also to prepare students with an economics profile for further studies in this field.
 
Kursusindhold
The course is based on economic models and business strategy frameworks. International and national policy rules are presented, particularly the Common Agricultural Policy of the European Union. International trade in horticultural products and its regulations are dealt with.
Key words are: Market theory and structure, firm strategy, competitive conditions, supply chain management, location of production, international trade, agricultural and horticultural policies, market analysis and consumer studies.
 
Undervisningsform
Own formulation of questions of structure and performance of horticultural firms and supply chains, lectures and group discussions, with and without teachers, oral and written presentation of group work.
 
Litteraturhenvisninger
Required reading is assigned by the responsible department. Current information about course literature should be available at the latest one month before the start of the course.
 
Kursusansvarlig
Lena Ekelund, Lena.Ekelund@vv.slu.se, Institut for Jordbrugsvidenskab/DSH gæster, Tlf: 3528
 
Studienævn
Studienævn DSH
 
Kursusbeskrivelsesomfang
0